Tag Archives: so much opportunity for with digital advertising right now

How To Market Your Year End Closing Strong In 2018

You need to market your year end strong in 2018. This has been an up year for most businesses. Hopefully your company is one of those. Not to worry if not, there are still three months to go.

So what is your game plan for the last quarter? It has to be focused and aggressive. Now is the time to maximize everything that you have.

Start with a simple plan. Put something together that your crew will understand. It doesn’t do anyone any good if you are the only one who gets it. Your team needs to get it too.

Expectations

Secondly, lead your people through it. Let each of them know your expectations of each of them. Most importantly show them how to execute it. Make sure it has a beginning, middle and end.

As your plan starts to roll out, it is important that everyone is enthusiastic about it. Don’t let any of the crew start to waffle on anything. Once somebody falls off the band wagon, the whole thing becomes fragile. It is a must that everyone stays engaged.

On your behalf you have to monitor results. I would recommend keeping an eye on what is working. If you find something is going really well, don’t be afraid to kill off some of your pieces and replicate that of what is working.

Buy In

The great thing about all of this is that when results start rolling in, everyone will buy in. Especially if they are tied financially to it. The more skin in the game employees have, the more intense they will be about executing. That goes the same with reaping rewards.

You might be very surprised with how creative they can be when their is a cash benefit for them.

At the end of the day, this all boils down to proper planning. It is about this time that you should be setting your sights on the first quarter as well. Get ahead of the game but just be willing to adjust.

For more on marketing, you can check out our earlier post here.

Digital Media is Here to Stay

Digital medial is here to stay. There can be no question that this is now a fact. Yet, week after week, I still see people throwing money away trying to go back to flyers. Or, worse yet, what about the dreaded direct mail?

When was the last time that you opened a piece of mail with a bulk-rate stamp? If you are like me, it is time to shred and move on. Yet when you have your head stuck on your social-media page and an ad scrolls up, you have no option but to view it.

Digital Media Gets More Exposure

With the two ways described above to receive exposure to your ad, which one is more efficient? That is why I say digital media is here to stay. With so many options for eyeballs these days, you really have to spend your money wisely.

We have been focused on Facebook and Instagram advertising for the past while now. When we first jumped in it was extremely inexpensive. It still is compared to anything else that is out there but we do notice the prices creeping up. Of course the reason for that is that more and more people are jumping in.

Slowly but surely we are hearing the all the excuses of why somebody doesn’t want to advertise digitally going away. And as both Facebook and Instagram open up avenues to market to, clients are seeing a lot more direct results. This is making it easier to track ROI and, of course, people like that.

Digital marketing is here to stay. The only thing left to decide is at what point do you jump in? Then the next thing is how far in do you go? If you are like most of our clients I can tell you that once you jump in, you will start doubling and tripling your budget spends. And you will do that because you will see the results and enjoy the return.

Digital marketing is here to stay. Are you ready?

Great Start to the New Year

This has been a great start to the new year. We have come out of the gate hot. So far we have had a number of new dealerships jump onboard with us. The results are rolling in for the clients that we currently have and the word is spreading.

Over the past six months the digital world has made a number of changes as to how we can advertise and earn customers. It has gone from driving folks to your web page to now having them contact you directly.

More Changes

With the coming year there will be more changes made yet. I am not sure where this will all go. One thing I do know is that now that we have captured the customer, it is up to us to make sure that customer is happy. We can’t insult them with old-school schlock.

With that said, I am still surprised at how many business owners still aren’t convinced that digital advertising is the way to go. I still have some of them telling me they are going to spend their money on radio and mail.

I understand that many in business go back to what got them to the dance. But that is not going to lead them to a great start to the new year. It will only leave them frustrated and then declare they aren’t going to advertise anymore. How many people have you seen stop advertising out of spite? Way too many.

New Changes

As the great world of digital marketing continues to evolve, so will business go. The smart ones will figure out how to have a great start to the new year. Others will tell you that people aren’t online. Some will continue to dump money into things like newspaper. But those paying attention will figure out that new changes can create great opportunities.

Great start to the new year? Oh, yeah, for those of us who are paying attention.

So Much Opportunity With Digital Advertising Right Now

There is so much opportunity with digital advertising right now available to you right now that is has never been a better time to take advantage of it. From what is happening with Facebook and Instagram, it can only be compared to radio moving to TV way back in the day.

So how can I say that there is so much opportunity with digital advertising right now? I just did a digital campaign for a major car dealership. Using Polk Data and focusing on buyers who were looking for pre-owned autos, I was able locate them and get in front of them digitally.

To do that same thing in a mailer would have cost the dealer $3,800. To be in front of the very same customer via Facebook and Instagram marketing cost $20. I am very serious when I say that the world has changed. And I have news for you, it is going to change back.

As a person who has spent millions of dollars a year in marketing for my previous companies, I know what worked and what didn’t I had it down to a science. Those rules no longer apply. It is completely different now. And the train is going full speed ahead.

But amazingly, there are people who still doubt this. Just because you haven’t done it does not mean it doesn’t work. In the years to come where is your business going to be if you don’t change with the times?

Take a peek around you right now, look at every person in a line. Look at every passenger in a car. Look what people are doing just before a movie starts. That’s right, they are all looking at their phones. Why would you not want to get in front of every single person like that?

You know it and I know it at this point. You might not want to admit it. But right now there is so much opportunity with digital advertising right now, that it is screaming at you to make a move. Step up and reap the rewards.

Send me an email today for more info!