Tag Archives: Facebook

Digital Media is Here to Stay

Digital medial is here to stay. There can be no question that this is now a fact. Yet, week after week, I still see people throwing money away trying to go back to flyers. Or, worse yet, what about the dreaded direct mail?

When was the last time that you opened a piece of mail with a bulk-rate stamp? If you are like me, it is time to shred and move on. Yet when you have your head stuck on your social-media page and an ad scrolls up, you have no option but to view it.

Digital Media Gets More Exposure

With the two ways described above to receive exposure to your ad, which one is more efficient? That is why I say digital media is here to stay. With so many options for eyeballs these days, you really have to spend your money wisely.

We have been focused on Facebook and Instagram advertising for the past while now. When we first jumped in it was extremely inexpensive. It still is compared to anything else that is out there but we do notice the prices creeping up. Of course the reason for that is that more and more people are jumping in.

Slowly but surely we are hearing the all the excuses of why somebody doesn’t want to advertise digitally going away. And as both Facebook and Instagram open up avenues to market to, clients are seeing a lot more direct results. This is making it easier to track ROI and, of course, people like that.

Digital marketing is here to stay. The only thing left to decide is at what point do you jump in? Then the next thing is how far in do you go? If you are like most of our clients I can tell you that once you jump in, you will start doubling and tripling your budget spends. And you will do that because you will see the results and enjoy the return.

Digital marketing is here to stay. Are you ready?

Great Start to the New Year

This has been a great start to the new year. We have come out of the gate hot. So far we have had a number of new dealerships jump onboard with us. The results are rolling in for the clients that we currently have and the word is spreading.

Over the past six months the digital world has made a number of changes as to how we can advertise and earn customers. It has gone from driving folks to your web page to now having them contact you directly.

More Changes

With the coming year there will be more changes made yet. I am not sure where this will all go. One thing I do know is that now that we have captured the customer, it is up to us to make sure that customer is happy. We can’t insult them with old-school schlock.

With that said, I am still surprised at how many business owners still aren’t convinced that digital advertising is the way to go. I still have some of them telling me they are going to spend their money on radio and mail.

I understand that many in business go back to what got them to the dance. But that is not going to lead them to a great start to the new year. It will only leave them frustrated and then declare they aren’t going to advertise anymore. How many people have you seen stop advertising out of spite? Way too many.

New Changes

As the great world of digital marketing continues to evolve, so will business go. The smart ones will figure out how to have a great start to the new year. Others will tell you that people aren’t online. Some will continue to dump money into things like newspaper. But those paying attention will figure out that new changes can create great opportunities.

Great start to the new year? Oh, yeah, for those of us who are paying attention.

It is Time to Set Up Your Game Plan

With the new year coming fast, it is time to set up your game plan. If you haven’t you are probably a little behind at this point. Now is the time to look back at what worked and what can you tweak to come up with an effective game plan to start the year off right.

So, how do you go about the task to set up your game plan? You can break the year down in quarters, halves and an overall year. Based upon this you will  have plenty of time to adjust as you go along.

Make It Mobile

One of the most important things to keep in mind when you set up your game plan down in writing is to make sure you can make it mobile. Things will change as the year rolls out. Some of those things will be items you can control. Many of those things will be things that you can’t control.

Over the coming year you may had and subtract staff and products. You might find that the market changes in front of you. With the way things are going now though, one of the biggest changes may just be in technology. There may be new products coming on the market that can help your business grow. If you aren’t flexible in the game plan however, you won’t be able to adjust to the new horizons.

The great news is that you still have some time remaining in this year to look ahead to the future. Keep an open mind. Set some goals that are realistic and come out of the shoot hard and fast. Nobody can determine your fate but you.

The coming year is going to be a good one. Get a good solid game plan together so that you can enjoy it. And have some fun doing it.

How To Market Today

How to market today is very simple. The first thing you have to do is forget some of the things you learned in the past. That won’t be easy for many of you but it is the truth. If you really want to learn how to market today you are going to have to change.

It is amazing how many people I talk to who are afraid to change from what they have been using. But, they sit and tell me how what they are doing isn’t working anymore. Does this make any sense? No, but they don’t listen to themselves.

I generally try to point this out to them but even with that they hesitate. What they did in the past is what got them to the dance. I get that. But then they ask me how to market today? That is where it gets baffling.

Change Is Key

For the life of me, I have no idea why anyone would step out and do a mailer for advertising in this day and age. Of course there are a few reasons to so, but very few. Right now, more than ever, your clients are all sitting on their phones at every minute they can steal. The fact is, you should be there when they go online. Go to where the fish are if you want to catch one.

Right now is a weird transition time. Seems like the younger people in a business get it. The older folks, I hate to say, will come to them and ask them how to market today. They will tell the boss what they have to do but then nothing gets done.

I actually worked with an auto dealer one time and the owner actually asked me why we needed an internet department? Can you imagine this.

So let’s keep it simple. How to market today? Change. And do it today!

So Much Opportunity With Digital Advertising Right Now

There is so much opportunity with digital advertising right now available to you right now that is has never been a better time to take advantage of it. From what is happening with Facebook and Instagram, it can only be compared to radio moving to TV way back in the day.

So how can I say that there is so much opportunity with digital advertising right now? I just did a digital campaign for a major car dealership. Using Polk Data and focusing on buyers who were looking for pre-owned autos, I was able locate them and get in front of them digitally.

To do that same thing in a mailer would have cost the dealer $3,800. To be in front of the very same customer via Facebook and Instagram marketing cost $20. I am very serious when I say that the world has changed. And I have news for you, it is going to change back.

As a person who has spent millions of dollars a year in marketing for my previous companies, I know what worked and what didn’t I had it down to a science. Those rules no longer apply. It is completely different now. And the train is going full speed ahead.

But amazingly, there are people who still doubt this. Just because you haven’t done it does not mean it doesn’t work. In the years to come where is your business going to be if you don’t change with the times?

Take a peek around you right now, look at every person in a line. Look at every passenger in a car. Look what people are doing just before a movie starts. That’s right, they are all looking at their phones. Why would you not want to get in front of every single person like that?

You know it and I know it at this point. You might not want to admit it. But right now there is so much opportunity with digital advertising right now, that it is screaming at you to make a move. Step up and reap the rewards.

Send me an email today for more info!