This has been a great start to the new year. We have come out of the gate hot. So far we have had a number of new dealerships jump onboard with us. The results are rolling in for the clients that we currently have and the word is spreading.
Over the past six months the digital world has made a number of changes as to how we can advertise and earn customers. It has gone from driving folks to your web page to now having them contact you directly.
With the coming year there will be more changes made yet. I am not sure where this will all go. One thing I do know is that now that we have captured the customer, it is up to us to make sure that customer is happy. We can’t insult them with old-school schlock.
With that said, I am still surprised at how many business owners still aren’t convinced that digital advertising is the way to go. I still have some of them telling me they are going to spend their money on radio and mail.
I understand that many in business go back to what got them to the dance. But that is not going to lead them to a great start to the new year. It will only leave them frustrated and then declare they aren’t going to advertise anymore. How many people have you seen stop advertising out of spite? Way too many.
As the great world of digital marketing continues to evolve, so will business go. The smart ones will figure out how to have a great start to the new year. Others will tell you that people aren’t online. Some will continue to dump money into things like newspaper. But those paying attention will figure out that new changes can create great opportunities.
Great start to the new year? Oh, yeah, for those of us who are paying attention.