It is time to sit down and take a look at your marketing. The first quarter has passed us by. How did you do? Did you hit your goals? More important did you have specific goals set? What did your bottom line look like?
Now that we are in the second quarter, what is your game plan? If you like the results are you going to carry on or will you adjust up? Will you double down?
Seems like a lot of questions I know. But these are how many questions you should be asking and more. Now is the time to adjust if your efforts didn’t give you the results you wanted.
One of the things that I have seen over the years is absolutely no game plan at all. A business is making just enough profit to keep the questions at bay. This is so sad.
Fixing Broken Business
One of the things that I found while fixing automobile dealerships is that there were only a few key areas of disarray. The biggest was people. Either being in the right seats or their processes or lack thereof.
One of the missing components on almost all of them was their marketing. Over the years I found that they either had retreated and spent no money on them or they were spending in all the wrong places. Interesting enough I found that many of them were not measuring or adjusting. They had just taken their eye completely off the ball.
With that said, now you know why this is an important time to examine what you have done. Don’t forget, you probably set the first-quarter goals in the late fall. Now you can adjust in real time as the year starts unfolding. To be that nimble is a great thing. That is a major point of frustration in the bigger organizations. So if you have the ability to do that quickly you are already miles ahead of many others.
To be clear, it is not only adjusting on things the don’t work. It is also about doubling down on stuff that is working. Put even more money where you are making money.
It is time to really sit down and look at your marketing. Adjust the bad and ramp us the good. It is going to be a great year.