Tag Archives: advertising

It Is Time to Really Sit Down and Look at Your Marketing

It is time to sit down and take a look at your marketing. The first quarter has passed us by. How did you do? Did you hit your goals? More important did you have specific goals set? What did your bottom line look like?

Now that we are in the second quarter, what is your game plan? If you like the results are you going to carry on or will you adjust up? Will you double down?

Seems like a lot of questions I know. But these are how many questions you should be asking and more. Now is the time to adjust if your efforts didn’t give you the results you wanted.

One of the things that I have seen over the years is absolutely no game plan at all. A business is making just enough profit to keep the questions at bay. This is so sad.

Fixing Broken Business

One of the things that I found while fixing automobile dealerships is that there were only a few key areas of disarray. The biggest was people. Either being in the right seats or their processes or lack thereof.

One of the missing components on almost all of them was their marketing. Over the years I found that they either had retreated and spent no money on them or they were spending in all the wrong places. Interesting enough I found that many of them were not measuring or adjusting. They had just taken their eye completely off the ball.

With that said, now you know why this is an important time to examine what you have done. Don’t forget, you probably set the first-quarter goals in the late fall. Now you can adjust in real time as the year starts unfolding. To be that nimble is a great thing. That is a major point of frustration in the bigger organizations. So if you have the ability to do that quickly you are already miles ahead of many others.

To be clear, it is not only adjusting on things the don’t work. It is also about doubling down on stuff that is working. Put even more money where you are making money.

It is time to really sit down and look at your marketing. Adjust the bad and ramp us the good. It is going to be a great year.

Great Start to the New Year

This has been a great start to the new year. We have come out of the gate hot. So far we have had a number of new dealerships jump onboard with us. The results are rolling in for the clients that we currently have and the word is spreading.

Over the past six months the digital world has made a number of changes as to how we can advertise and earn customers. It has gone from driving folks to your web page to now having them contact you directly.

More Changes

With the coming year there will be more changes made yet. I am not sure where this will all go. One thing I do know is that now that we have captured the customer, it is up to us to make sure that customer is happy. We can’t insult them with old-school schlock.

With that said, I am still surprised at how many business owners still aren’t convinced that digital advertising is the way to go. I still have some of them telling me they are going to spend their money on radio and mail.

I understand that many in business go back to what got them to the dance. But that is not going to lead them to a great start to the new year. It will only leave them frustrated and then declare they aren’t going to advertise anymore. How many people have you seen stop advertising out of spite? Way too many.

New Changes

As the great world of digital marketing continues to evolve, so will business go. The smart ones will figure out how to have a great start to the new year. Others will tell you that people aren’t online. Some will continue to dump money into things like newspaper. But those paying attention will figure out that new changes can create great opportunities.

Great start to the new year? Oh, yeah, for those of us who are paying attention.

It is Time to Set Up Your Game Plan

With the new year coming fast, it is time to set up your game plan. If you haven’t you are probably a little behind at this point. Now is the time to look back at what worked and what can you tweak to come up with an effective game plan to start the year off right.

So, how do you go about the task to set up your game plan? You can break the year down in quarters, halves and an overall year. Based upon this you will  have plenty of time to adjust as you go along.

Make It Mobile

One of the most important things to keep in mind when you set up your game plan down in writing is to make sure you can make it mobile. Things will change as the year rolls out. Some of those things will be items you can control. Many of those things will be things that you can’t control.

Over the coming year you may had and subtract staff and products. You might find that the market changes in front of you. With the way things are going now though, one of the biggest changes may just be in technology. There may be new products coming on the market that can help your business grow. If you aren’t flexible in the game plan however, you won’t be able to adjust to the new horizons.

The great news is that you still have some time remaining in this year to look ahead to the future. Keep an open mind. Set some goals that are realistic and come out of the shoot hard and fast. Nobody can determine your fate but you.

The coming year is going to be a good one. Get a good solid game plan together so that you can enjoy it. And have some fun doing it.

How To Market Today

How to market today is very simple. The first thing you have to do is forget some of the things you learned in the past. That won’t be easy for many of you but it is the truth. If you really want to learn how to market today you are going to have to change.

It is amazing how many people I talk to who are afraid to change from what they have been using. But, they sit and tell me how what they are doing isn’t working anymore. Does this make any sense? No, but they don’t listen to themselves.

I generally try to point this out to them but even with that they hesitate. What they did in the past is what got them to the dance. I get that. But then they ask me how to market today? That is where it gets baffling.

Change Is Key

For the life of me, I have no idea why anyone would step out and do a mailer for advertising in this day and age. Of course there are a few reasons to so, but very few. Right now, more than ever, your clients are all sitting on their phones at every minute they can steal. The fact is, you should be there when they go online. Go to where the fish are if you want to catch one.

Right now is a weird transition time. Seems like the younger people in a business get it. The older folks, I hate to say, will come to them and ask them how to market today. They will tell the boss what they have to do but then nothing gets done.

I actually worked with an auto dealer one time and the owner actually asked me why we needed an internet department? Can you imagine this.

So let’s keep it simple. How to market today? Change. And do it today!

So Much Opportunity With Digital Advertising Right Now

There is so much opportunity with digital advertising right now available to you right now that is has never been a better time to take advantage of it. From what is happening with Facebook and Instagram, it can only be compared to radio moving to TV way back in the day.

So how can I say that there is so much opportunity with digital advertising right now? I just did a digital campaign for a major car dealership. Using Polk Data and focusing on buyers who were looking for pre-owned autos, I was able locate them and get in front of them digitally.

To do that same thing in a mailer would have cost the dealer $3,800. To be in front of the very same customer via Facebook and Instagram marketing cost $20. I am very serious when I say that the world has changed. And I have news for you, it is going to change back.

As a person who has spent millions of dollars a year in marketing for my previous companies, I know what worked and what didn’t I had it down to a science. Those rules no longer apply. It is completely different now. And the train is going full speed ahead.

But amazingly, there are people who still doubt this. Just because you haven’t done it does not mean it doesn’t work. In the years to come where is your business going to be if you don’t change with the times?

Take a peek around you right now, look at every person in a line. Look at every passenger in a car. Look what people are doing just before a movie starts. That’s right, they are all looking at their phones. Why would you not want to get in front of every single person like that?

You know it and I know it at this point. You might not want to admit it. But right now there is so much opportunity with digital advertising right now, that it is screaming at you to make a move. Step up and reap the rewards.

Send me an email today for more info!

Time To Make Money

   Yes, it is time to make money. Tired of stressing every night over business? Are you fed up with making bad decisions because you are under so much pressure that you can’t think straight? Wondering why you hate going into your business everyday?

Then it is time to make money. Yes, it is that simple. It can be done. As a matter of fact, it is being done all around you. Stop and take a look. Why do you think you have so much competition? The answer is very simple, and you know what it is. Other people in your field are thriving. The question is, how can you join them? They have realized, it is time to make make money. Sometimes the road to money isn’t exactly that clear. No, sometimes a bunch of obstacles jump us. You probably aren’t familiar with a few of them. And that is ok. You can’t know everything.

But what is really important is that you recognize when you need help. Hence, you also need to be able to do is to simply ask for it. People do it everyday. It is a normal thing. In large corporations they have entire teams that come in to help out with situations.

I know a thing or two about coming into broken situations as I used to do it for a Fortune 500 company. Yes, I was a fixer. I helped a lot of people repair their broken stores. Often they were at wit’s end. It seems like they are so frustrated that they couldn’t see what was wrong.

The great part is that it seems at the end of the venture, the stores were making money again. All the bleeding had stopped and the profits started rolling in.

You did not start this business not to make money and be successful. Act on it.

Yes, it is time to make money.

Email me at: bulldogresults@gmail.com