You need to market your year end strong in 2018. This has been an up year for most businesses. Hopefully your company is one of those. Not to worry if not, there are still three months to go.
So what is your game plan for the last quarter? It has to be focused and aggressive. Now is the time to maximize everything that you have.
Start with a simple plan. Put something together that your crew will understand. It doesn’t do anyone any good if you are the only one who gets it. Your team needs to get it too.
Secondly, lead your people through it. Let each of them know your expectations of each of them. Most importantly show them how to execute it. Make sure it has a beginning, middle and end.
As your plan starts to roll out, it is important that everyone is enthusiastic about it. Don’t let any of the crew start to waffle on anything. Once somebody falls off the band wagon, the whole thing becomes fragile. It is a must that everyone stays engaged.
On your behalf you have to monitor results. I would recommend keeping an eye on what is working. If you find something is going really well, don’t be afraid to kill off some of your pieces and replicate that of what is working.
The great thing about all of this is that when results start rolling in, everyone will buy in. Especially if they are tied financially to it. The more skin in the game employees have, the more intense they will be about executing. That goes the same with reaping rewards.
You might be very surprised with how creative they can be when their is a cash benefit for them.
At the end of the day, this all boils down to proper planning. It is about this time that you should be setting your sights on the first quarter as well. Get ahead of the game but just be willing to adjust.
For more on marketing, you can check out our earlier post here.