Monthly Archives: September 2018

How To Market Your Year End Closing Strong In 2018

You need to market your year end strong in 2018. This has been an up year for most businesses. Hopefully your company is one of those. Not to worry if not, there are still three months to go.

So what is your game plan for the last quarter? It has to be focused and aggressive. Now is the time to maximize everything that you have.

Start with a simple plan. Put something together that your crew will understand. It doesn’t do anyone any good if you are the only one who gets it. Your team needs to get it too.

Expectations

Secondly, lead your people through it. Let each of them know your expectations of each of them. Most importantly show them how to execute it. Make sure it has a beginning, middle and end.

As your plan starts to roll out, it is important that everyone is enthusiastic about it. Don’t let any of the crew start to waffle on anything. Once somebody falls off the band wagon, the whole thing becomes fragile. It is a must that everyone stays engaged.

On your behalf you have to monitor results. I would recommend keeping an eye on what is working. If you find something is going really well, don’t be afraid to kill off some of your pieces and replicate that of what is working.

Buy In

The great thing about all of this is that when results start rolling in, everyone will buy in. Especially if they are tied financially to it. The more skin in the game employees have, the more intense they will be about executing. That goes the same with reaping rewards.

You might be very surprised with how creative they can be when their is a cash benefit for them.

At the end of the day, this all boils down to proper planning. It is about this time that you should be setting your sights on the first quarter as well. Get ahead of the game but just be willing to adjust.

For more on marketing, you can check out our earlier post here.

Here Is A Huge Marketing Secret That Most Won’t Tell You About

Here is a huge marketing secret that most won’t tell you about in 2018. And why won’t they tell you? It is because they are more concerned about their business than your business. They could care less what happens to you as long as they make the sale.

The secret to running a great advertising campaign isn’t just about buying marketing and implementing it. No, the real secret is how you answer those leads at your end.

Think about it. If you spent thousands on a campaign and then dropped the ball when the customers called in or even came in, was it dollars well spent? Will there be any ROI?

Stop The Burn

The reality is you may as well stand in front of your business and light $100 bills on fire if you drop the ball handling the traffic. Sadly this is what it is like to many businesses. Then when it comes to accountability time, everyone complains how the promotion sucked.

What happens next is that the business gets cold feet about running any sort of promotions again and goes back to accepting lower sales numbers and less on their bottom line. They figure that is just the way it goes.

First and foremost, you have to take a hard look at your process of handling traffic. I say it time and time again, but you need to listen to your phone calls. Not to point out the bad but to bring to light the good. Use the other calls as opportunities.

Upsell

Watch, with a critical eye, how your people handle customers coming in. Are they greeted warmly. Is a needs analysis being done. Is there an upsell being asked for?

These simple steps apply to everything from selling cars to selling meals to selling drinks. Folks, we are all sales people. Another term for bartender? Sales person. Waitress? Sales person. It goes on and on.

So before wasting money on something that you have no hope in getting a return on, set yourself up for success. Look inward first then start driving traffic.

Hit us up if you would like some help with this. We are experts at it. Hope this helps.