Digital medial is here to stay. There can be no question that this is now a fact. Yet, week after week, I still see people throwing money away trying to go back to flyers. Or, worse yet, what about the dreaded direct mail?
When was the last time that you opened a piece of mail with a bulk-rate stamp? If you are like me, it is time to shred and move on. Yet when you have your head stuck on your social-media page and an ad scrolls up, you have no option but to view it.
Digital Media Gets More Exposure
With the two ways described above to receive exposure to your ad, which one is more efficient? That is why I say digital media is here to stay. With so many options for eyeballs these days, you really have to spend your money wisely.
We have been focused on Facebook and Instagram advertising for the past while now. When we first jumped in it was extremely inexpensive. It still is compared to anything else that is out there but we do notice the prices creeping up. Of course the reason for that is that more and more people are jumping in.
Slowly but surely we are hearing the all the excuses of why somebody doesn’t want to advertise digitally going away. And as both Facebook and Instagram open up avenues to market to, clients are seeing a lot more direct results. This is making it easier to track ROI and, of course, people like that.
Digital marketing is here to stay. The only thing left to decide is at what point do you jump in? Then the next thing is how far in do you go? If you are like most of our clients I can tell you that once you jump in, you will start doubling and tripling your budget spends. And you will do that because you will see the results and enjoy the return.
Digital marketing is here to stay. Are you ready?