How to market today is very simple. The first thing you have to do is forget some of the things you learned in the past. That won’t be easy for many of you but it is the truth. If you really want to learn how to market today you are going to have to change.
It is amazing how many people I talk to who are afraid to change from what they have been using. But, they sit and tell me how what they are doing isn’t working anymore. Does this make any sense? No, but they don’t listen to themselves.
I generally try to point this out to them but even with that they hesitate. What they did in the past is what got them to the dance. I get that. But then they ask me how to market today? That is where it gets baffling.
Change Is Key
For the life of me, I have no idea why anyone would step out and do a mailer for advertising in this day and age. Of course there are a few reasons to so, but very few. Right now, more than ever, your clients are all sitting on their phones at every minute they can steal. The fact is, you should be there when they go online. Go to where the fish are if you want to catch one.
Right now is a weird transition time. Seems like the younger people in a business get it. The older folks, I hate to say, will come to them and ask them how to market today. They will tell the boss what they have to do but then nothing gets done.
I actually worked with an auto dealer one time and the owner actually asked me why we needed an internet department? Can you imagine this.
So let’s keep it simple. How to market today? Change. And do it today!