Monthly Archives: June 2017

So Much Opportunity With Digital Advertising Right Now

There is so much opportunity with digital advertising right now available to you right now that is has never been a better time to take advantage of it. From what is happening with Facebook and Instagram, it can only be compared to radio moving to TV way back in the day.

So how can I say that there is so much opportunity with digital advertising right now? I just did a digital campaign for a major car dealership. Using Polk Data and focusing on buyers who were looking for pre-owned autos, I was able locate them and get in front of them digitally.

To do that same thing in a mailer would have cost the dealer $3,800. To be in front of the very same customer via Facebook and Instagram marketing cost $20. I am very serious when I say that the world has changed. And I have news for you, it is going to change back.

As a person who has spent millions of dollars a year in marketing for my previous companies, I know what worked and what didn’t I had it down to a science. Those rules no longer apply. It is completely different now. And the train is going full speed ahead.

But amazingly, there are people who still doubt this. Just because you haven’t done it does not mean it doesn’t work. In the years to come where is your business going to be if you don’t change with the times?

Take a peek around you right now, look at every person in a line. Look at every passenger in a car. Look what people are doing just before a movie starts. That’s right, they are all looking at their phones. Why would you not want to get in front of every single person like that?

You know it and I know it at this point. You might not want to admit it. But right now there is so much opportunity with digital advertising right now, that it is screaming at you to make a move. Step up and reap the rewards.

Send me an email today for more info!